DIFFERENCE BETWEEN TRADITIONAL AND DIGITAL MARKETING
Traditionally, the term “market” indicates to the place where buyers & sellers meet for an exchange of goods & services. The market is the very general term, known to all, but depending upon the number of goods handled, there are wholesale market & retail markets also.
In the modern concept, the term “market” has a wider meaning. It refers to the collection of actual or potential buyers of products.
There are various kinds of the marketing, but there are two main segments, first being the traditional marketing & second, the digital marketing. Here, we will discuss these methods in detail.
Traditional marketing includes the type of promotions, advertising or publicity, which are generally used by the companies/ business persons for a longer period, & that has a confirmed success rate.
In earlier times, marketing was defined as the movement of goods & services from producers to consumers. This is a product-oriented definition of marketing. The producer focusses only on the products that they can produce or manufacture, & need of consumers are not taken into the concern.
Ways of traditional techniques involve print advertisement, such as newsletters, billboards, newspapers ads etc. Some Other forms are television, commercials, radio -broadcasting advertising about the product of any company.
NEED FOR DIGITAL MARKETING
Because the technology is advancing in nowadays, that demands the change. The digital marketing is a part of the computerization technique. 20 years back, there were no computers, no mobile phones, no internet connection. But as the technology grows, mobiles phones & computers are introduced into our lives. After that, internet facilities got introduced, which create the digital revolution. The digital marketing includes the websites, social media networks, emails. The digital marketing is similar to traditional marketing but by using the digital techniques. It is Faster & easy to find medium & that is why accepted all over the world.
Digital marketing refers to the marketing through the online medium like search engines, websites, social media networks & emails etc. Digital marketing is also known as online or internet marketing.
- Digital marketing technique include -SEO (search engine optimization),
- SEM (Search engine marketing),
- Content Marketing,
- Campaign Marketing,
- E-commerce Marketing
Social media Marketing.
The various reason for the growth of digital marketing are-
- Digital marketing is more cost-effective than the traditional marketing.
- Digital marketing saves the time.
- One can track his progress through digital marketing.
- It generates better revenues.
- You get your target audience and can interact with them.
However, there are various factors that affect the process of firm’s ability to develop. There are two types of the environment inside any organization. One is stable, not changing with time, second being the active field that keeps on change according to the demand and technique.
We think change is necessary for development. Digital marketing is itself a big change in the field of marketing. You can earn so much of profit with less investment. And the best part is anyone can learn digital marketing, and it is so easy and interesting also. If you want to be a digital marketer and looking for an institution which can teach you all the techniques of digital marketing and can help you to be a successful digital marketer. Then Digital Technology Institute(DTI) is the place you need. So, Hurryyy up!!!!! What are you waiting for!!!???? Take your admission in digital technology institute now.